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It's All Just Data is an independent publication launched in May 2022 by Jonathan Mills. If you subscribe today, you'll get full access to the website as well as email newsletters about new content when it's available. Your subscription makes this site possible, and allows It's All Just Data to continue to exist. Thank you!

Origin

"I hate the term 'big data'. Its all just data. Someday we'll all just call it data - but for now it's big." -Arun Jacob of Disney at #BDBN
— Marty Wells (@BigDataInsights) September 13, 2012

Well, it's the first reference I can find. I'm sure that I remember using it before then (specifically with reference to Oracle Spatial data when having turf wars with "GIS experts"), but I didn't write it down (or tweet it) - so I'm not able to actually claim first use!

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